advertising

The launch of the iPad is, of course, a new occasion for the blender's brand Blendtec to communicate! How to differentiate your brand on a non-sexy market such as the blender's market? Well, Blendtec found a solution... The brand became quite famous a...

With the help on a small hidden camera, Burger king takes a picture of you while ordering a Whopper (BK's main burger) and print it on its wrapping paper. BK allows you to personalize your burger by adding/removing some ingredients and topics; this way,...

After quite a long silent period, here is the brand new campaign from Frolic - the dog food company. I must say I am not a big fan of pet marketing but this campaign is really funny. The print shows 2 total mismatching dogs and the headline reads "She's...

Here is a German campaign from Vodafone to promote its mobile movie rental service. The agency used symbols from very famous movies (you all recognized Star Wars, Titanic and Jurassik Park!) to illustrate the mobile usage. In spite of being quite smart...

It is not very new but I just saw this video of an amazing Heineken initiative... To reinforce its positioning amongst football fans in Italy, Heineken imagined a great fake event: More than 1000 Italian football fans were invited to a classical music...

I was really surprised to see, this weekend, an Irish parody of a famous Lynx (Axe in France) TVC. Here is the Lynx ad I am talking about: and now here is the Irish parody for a eyewear company: "Specsavers" To me, it is much more than parody, it is plagiary;...

Still produced by its global adidas Originals agency: Sid Lee Montreal, here is the TVC of the new campaign. The song "Why can't there be love" from Dee Edwards is remixed here by famous DJ/remixer Pilooski. Would you recognize some people from the spot?...

Here is the brand new iPad's TVC. The Apple device is supposed to be released in a few weeks, beginning of April as it has been postponed already. The TVC is good and clearly shows the new usage that iPad allows, but it looks like a iPod Touch spot. Because...

Hitta.se is a news Swedish search engine, between the yellow pages and google maps' geolocation. It's actually a famous online (and mobile) service as many Swedish people adopted it. Their last print campaign is pretty aggressive against yellow pages...

Have you seen the Invicta billboards in the Parisian subway paths? It started 6 months ago with the first wave of the campaign. But first of all, do you know what is Invicta? Invicta is a company from North of France that sells heating systems such as...