Frolic - 'she's only with him for his biscuits'

After quite a long silent period, here is the brand new campaign from Frolic - the dog food company. I must say I am not a big fan of pet marketing but this campaign is really funny.

The print shows 2 total mismatching dogs and the headline reads "She's only with him for his biscuits'







Frolic's strategy was always to show dogs like humans who have their own lives (and don't even need peoples help). This new print campaign still follows this scheme and is really funny.