New 'Societe Generale' TVC by Fred&Farid

Publié le par tiblog

 

On March 19th, during the France vs Wales game, Societe Generale who is an official sponsor of the Rugby French league, released its new TVC promoting 'team spirit' a shared value for rugby and the bank.

 


 

The spot, made by French agency Fred&Farid, is very well done and quite powefull. We sometimes end up with really strange spots when brands try to link them with a sport/event the partner with. In that case, and thanks to a long partnership between the bank and the sport, the connection is very good.

 

And by the way, France won of course!

 

Publié dans advertising

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