On March 19th, during the France vs Wales game, Societe Generale who is an official sponsor of the Rugby French league, released its new TVC promoting 'team spirit' a shared value for rugby and the bank.
The spot, made by French agency Fred&Farid, is very well done and quite powefull. We sometimes end up with really strange spots when brands try to link them with a sport/event the partner with. In that case, and thanks to a long partnership between the bank and the sport, the connection is very good.
And by the way, France won of course!