advertising

adidas originals is launching its new Star Wars collection this January. The campaign from Sid Lee Montreal is available through the brand's website adidas.com or on facebook. The video teaser featuring David Beckham, Snoop Dog and the Daft Punk(!) is...

I must say I am a bit disappointed with the last Peugeot and Citroën campaigns. Let’s talk first about Peugeot. I am a big fan of the brand and its vehicles but also of its agency BETC Euro RCG. Many previous campaigns were nothing but brilliant as the...

Axe's communication to young males is always soft and delicate. Here is another example: really funny even if it could only work in English I guess!

The 3 "happiness factory" Coca-Cola ads were a great success as they’ve been seen (and liked) all around the globe. The idea to show the inside of the machine was brilliant and very inspirational. As a reminder, here is the last one: The good thing about...

Last week, Diesel launched its new advertising campaign. More than a new ad campaign; it is more a brand repositioning... Back in 2008, Diesel and it Swedish agency Farfar decided to change its tone of voice in all pieces of communication and leave the...

Here is the the new intel campaign. IT guys are always seen as geeks and IT companies seen as boring and cold. I believe the brief was to ridicule and rejuvenate the brand in a nice and funny way. If so, we have to say that the objectives are reached!...

Sony and its agency 180 Los Angeles comes back with a new spot for Playstation. The TV spot explains the story of Lucas Ordonez. This young Spanish student won the Playstation 3 GT Academy: a virtual car race championship for the Gran Turismo game. He...

Another great job from the great Belgium agency Mortierbrigade. This is a fun ambient campaign for Levi's named "pop-up closet" see it live here:

Since last week and the launch of the Google phone (see my previous post about it!), a big outdoor campaign for Google's navigator "Chrome" could be seen in the main parisian subway stations. As they are very (very) few, seeing a Google campaign is something...

I love South- American advertising. Full of humour and eccentricity, creativity from countries such are Brazil and Argentina are really refreshing! Actually these countries are 2 of most creative countries. Here is an example from Argentina