tiblog

This video clip of the French electro DJ is not a new one, as the album was launched last year, but I really like it as well as the song. Really French, really freak; I wish I went to the party!

adidas originals is launching its new Star Wars collection this January. The campaign from Sid Lee Montreal is available through the brand's website adidas.com or on facebook. The video teaser featuring David Beckham, Snoop Dog and the Daft Punk(!) is...

I must say I am a bit disappointed with the last Peugeot and Citroën campaigns. Let’s talk first about Peugeot. I am a big fan of the brand and its vehicles but also of its agency BETC Euro RCG. Many previous campaigns were nothing but brilliant as the...

Axe's communication to young males is always soft and delicate. Here is another example: really funny even if it could only work in English I guess!

The 3 "happiness factory" Coca-Cola ads were a great success as they’ve been seen (and liked) all around the globe. The idea to show the inside of the machine was brilliant and very inspirational. As a reminder, here is the last one: The good thing about...

Last week, I was invited in the French Apple office in Paris. Not only the rooftop and its view, but also the showroom are amazing. The pictures are not that good as I took them from my iphone but you can imagine it. Working in a nice and pleasant place...

Last week, Diesel launched its new advertising campaign. More than a new ad campaign; it is more a brand repositioning... Back in 2008, Diesel and it Swedish agency Farfar decided to change its tone of voice in all pieces of communication and leave the...

There is something very refreshing in Jolie Cherie’s music! Somewhere between “Yelle” and “Make the girl dance” and even “Housse de Racket” (as seen on the CQFD website) this French electro group Jolie Cherie and their “Barcelona” single makes me feel...

Here is the the new intel campaign. IT guys are always seen as geeks and IT companies seen as boring and cold. I believe the brief was to ridicule and rejuvenate the brand in a nice and funny way. If so, we have to say that the objectives are reached!...

The Nike sportswear iphone application “True City” was only available in the US so far. Today, Nike is launching its famous application in Europe. The application is run by a few “Nike Insiders” in Paris, London, Amsterdam, Barcelona, Milan and Berlin....