auto-tune the panel : crazy viral Sony Consumer Electronics ad from 180 Los Angeles

A couple of days ago, I saw a crazy viral ad for Sony Consumer Electronics featuring Justin Timberlake. A good thing about viral ads is that you don't really need strategy! fun and entertainment are the key words. agency creatives must love this!





Auto-Tune is that "magic" software which converts your horrible voice while singing, in a fancy robotic sound! Kanye West knows about that!

I saw on campaign that they also created a facebook application which allows people to Auto-Tune their status! can't wait to try!

Completely crazy !