ROCK N' CHIC by Kate Moss
To launch its new collection "ROCK N' CHIC" designed by Kate Moss, Longchamp imagined a nice campaign available online since Thursday.
For this occasion, Longchamp made a deal with the website Grazia.fr who created a specific channel for the collection where you can find an exclusive interview of Kate Moss, a playlist and of course the new collection.
click on the image to access the website
On the brand's website, a new page was created for this specific collection. You can watch the really cool videos and even download Kate Moss' playlist for free!
click on the image to access the website (again)
The videos invite you to go on another website tell-me-about-her.com where you can post your message to Kate based on what the video inspire you.
will you find my personal comment?!
I really like the tone of this campaign, much more rock n' roll than the traditional Longchamp's image and campaigns, it clearly targets younger people with the aim to rejuvenate the brand. And Kate Moss is the perfect icon for that: not too model, not too wise....
For this occasion, Longchamp made a deal with the website Grazia.fr who created a specific channel for the collection where you can find an exclusive interview of Kate Moss, a playlist and of course the new collection.
click on the image to access the website
On the brand's website, a new page was created for this specific collection. You can watch the really cool videos and even download Kate Moss' playlist for free!
click on the image to access the website (again)
The videos invite you to go on another website tell-me-about-her.com where you can post your message to Kate based on what the video inspire you.
will you find my personal comment?!
I really like the tone of this campaign, much more rock n' roll than the traditional Longchamp's image and campaigns, it clearly targets younger people with the aim to rejuvenate the brand. And Kate Moss is the perfect icon for that: not too model, not too wise....