Jessica Stevens' tweets

Here is a brilliant example of a new campaign via social media (Twitter) against domestic violence.

Well, everything is explained in the video!

Most amazing thing is that the campaign was done with no budget. I would not say, however, that the final cost is 0 euro as even if twitter is free and word of mouth does the blast, I am sure such a big campaign mobilised a lot of people both in the agency and at the client's and all these people's time is not free!

More than that, how many failures for one good example like this one?

idea that social media is free is wrong!