iPad TVC

Here is the brand new TVC from TBWA to promote Apple's iPad (if it needs to be promoted!)

I like it as it perfectly shows the product and its possibilities but I was expecting a bigger "Wahoo effect". Something bolder maybe. The TVC is not as innovative as the product!

I don't know why the agency chose this creative direction (probably because it was the brief!) but this is not like people have to be educated here, we all already know about iPad and we all already know how to use it even before touching one! Therefore the TVC could have been wilder to me...

French launch is planned on May 28th.