ADT security campaign in Chile
Done by DDB Chile, here is a smart campaign for ADT, a home security company:
Even if it may be seen as a bit intrusive, this is a very smart and efficient campaign. Other advantage (may also be a good one) this must be a quite cheap campaign.
I would even go further and print security tips on the box. It looks to be quite empty and could have been a good way to communicate as well as people's attention was already kept.
Good job!