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Ikea's mobile + radio campaign

Ikea's mobile + radio campaign

Nordic countries are known for being well advanced in terms of technology and its use with media and advertising. Here is a nice case study about Ikea's last campaign claiming to be the first 'radio + mobile' campaign. The Swedish advertiser is famous...

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Puma Football

Puma Football

It's football time! World cup is starting in 2 months and to celebrate and feel the fever coming from South Africa, here is Puma's last TVC celebrating African football. To me, it is very close to Adidas and therefore doesn't not really differentiate...

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Harley-Davidson on Chatroulette

Harley-Davidson on Chatroulette

This might not be the first post about chatroulette but it might be the first post about chatroulette AND brands. Well, here the brand is Harley-Davidson. 'How could brands interact with chatroulette without being associated with all those perverse spending...

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Even cooks and a children like Apple!

Even cooks and a children like Apple!

I know this is again, a post about Apple but we must say that Steve Jobs' firm is an unlimited source of inspiration on the web. The first video is nothing serious but really funny (some people have time for that!) The second one is an impressive video...

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pay your coffee with your iPad

pay your coffee with your iPad

A few weeks ago, we talked about Square, this new technology that allows you to pay different items via your iPhone by swiping your card. Well, it is now available on iPad and it looks quite exciting! Even if some people think this is not a new technology...

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Jessica Stevens' tweets

Jessica Stevens' tweets

Here is a brilliant example of a new campaign via social media (Twitter) against domestic violence. Well, everything is explained in the video! Most amazing thing is that the campaign was done with no budget. I would not say, however, that the final cost...

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Nike, Earl & Tiger

Nike, Earl & Tiger

Here is the brand new Nike TVC with its famous icon Tiger Woods. This is the star's first TVC after his scandal and semi-retirement period. The TVC is just a black and white portrait of the golfer with his dead father's voice (Earl). Of course his father's...

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