what is it?

  • 2 big headlines in the mobile industry (10/01/2012 publié dans : mobile )
    The first big news was revealed yesterday during the CES conference in Las Vegas: The Chinese brand Huawei claimed to launch the World's thinnest smartphone. It's name is Ascend P1 and looks ...
  • new hot iPhone App: LocalFave (05/01/2012 publié dans : mobile )
    The new iPhone app LocalFave is not only very well designed, it's also a great innovation, combining geolocalization and social recommendations. Imagine you are looking for a good restaurant and ...
  • IBM 5in5 - Techno trends we'll see in 5 years (21/12/2011 publié dans : trends & technology )
    IBM has just released its 5in5 2011 video. Check it out to see which technologies will impact/ change our lives in a near future... I can't wait to see the energy trend coming to life!
  • Galaxy Nexus TVC (20/12/2011 publié dans : mobile )
    Here is the new Galaxy Nexus phone TVC. This spot is very good as it gives very specific info about one key feature of the new phone in a nice and emotional way. No wonder it already got 128K+ ...
  • Park in SF with NFC with PayByPhone (15/12/2011 publié dans : mobile )
    The city of San Francisco just installed NFC stickers on 30,800 parking meter across the city. The only ones I had an opportunity to see before were in Issy-les-Moulineaux (France). The company, ...
  • Adidas France - 3D projection - 'Adidas is all' in new campaign (24/03/2011 publié dans : advertising )
    The new Adidas campaign is a blast! Seriously. Making a huge shift from its prior communication, the new 'Adidas-all-in' global campaign mixes all the different universes of Adidas, from sport to ...
  • Did England won the 2011 Rugby Grand Slam? - Nike TVC (23/03/2011 publié dans : advertising )
    Very interesting (and embarrassing!) ad for Nike to celebrate England's 2011 Rugby Grand Slam! The only thing is that England did not actually won the Grand Slam as they lose against Ireland in ...
  • New 'Societe Generale' TVC by Fred&Farid (22/03/2011 publié dans : advertising )
    On March 19th, during the France vs Wales game, Societe Generale who is an official sponsor of the Rugby French league, released its new TVC promoting 'team spirit' a shared value for rugby and ...
  • Motorola Samsung and HP for more and more mobility (17/03/2011 publié dans : mobile )
    The globe is getting mobile. Ever and ever. I already shared a few examples in my previous posts but, a few months after the famous Barcelona Mobile World Congress, I would like to share new ...
  • Who's Brigitte? (14/03/2011 publié dans : music )
    I recently heard about this new French band 'Brigitte' made of these 2 cute girls. I like their style with their fancy dresses etc.. but most of all I like their music! The first song I heard, ...
  • Lexus 'unannounced' TVC (11/03/2011 publié dans : advertising )
    Here is a brand new spot called 'unannounced' for Lexus, in the US. Not only the spot is funny (all the situations are very real and you just want to smash some of these people!), it perfectly ...
  • Citroen funny ad (10/03/2011 publié dans : advertising )
    Citroen promotes the high range of equipments of its vehicules through this new funny ad: I am not too sure where the TVC will be broadcast but certainly not in France (it looks like a US ...
  • new Mini 'Rocketman concept' online video (08/03/2011 publié dans : advertising )
    Finally back! After a few silent months, let's celebrate this come back with the new Mini Rocketman project video. This movie was done by BSUR and will only be available online via social media ...
  • ADT security campaign in Chile (07/10/2010 publié dans : advertising )
    Done by DDB Chile, here is a smart campaign for ADT, a home security company: Even if it may be seen as a bit intrusive, this is a very smart and efficient campaign. Other advantage (may also be a ...
  • Virgin Atlantic - Global TVC (05/10/2010 publié dans : advertising )
    Here is the new Virgin Atlantic TVC, not exactly a TVC as it is quite long, but could be seen in its full version in UK cinemas at least. I think it is really good and differenciating as Virgin is ...
  • OK Go - White Knuckles (24/09/2010 publié dans : music )
    Here is the new video clip from OK Go. It is called "White Knuckles" and as always with the band, it's awesome!
  • good advertising! (23/09/2010 publié dans : advertising )
    I am mainly talking about advertising right now, but I'll be working on sharing more different stuffs soon... For now, as seen in Ads of the world's best, here are some very good advertising I ...
  • "Consequences" - anti McDo TV Commercial (20/09/2010 publié dans : advertising )
    Here is a very provocative spot from PCRM, the nonprofit health organization, fighting against heart disease and to link it with fast food - Mc Donald's amongst others. This kind of advertising ...
  • "Up There" by Stella Artois and Mother NY (17/09/2010 publié dans : advertising )
    This is a nice documentary produced by the agency Mother NY for the famous beer "Stella Artois". More than an ad, the agency produced a real documentary to promote the brand. This is truly ...
  • Amazing demonstration of Google Chrome (10/09/2010 publié dans : advertising )
    Back to very first way to advertise products: demonstration! Yes, a good demonstration that speaks for itself is always better any jokes/claims/promo/whaterve.... No doubt that Google succeeds in ...
  • Back to Work with Mini and Scissor Sisters (07/09/2010 publié dans : advertising )
    Finally! I am now back after a few weeks of vacations, new city, new job: new life! I don't know how much time I'll have to spend here and post new things, but I'll do my best to keep it updated! ...
  • double rainbow! (05/08/2010 publié dans : advertising )
    We've all seen this hilarious but affecting video of that guy, true fan of nature and flatlands crying in front of a double rainbow vision in Yosemite Park (US): The video generated a huge buzz on ...
  • OPTUS: football World Cup (21/07/2010 publié dans : advertising )
    Here is an Australian ad from the agency M&C Saatchi, Sydney celebrating Optus' involvement with Australian football. It really looks like a Nike ad: same dark background, secret game, spectacular ...
  • Empire of The Sun - Half Mast (20/07/2010 publié dans : music )
    Here is Empire of the Sun's new video clip from the song "Half Mast" Even if I don't really like the video clip, I am a big fan of the song. This song is the actual soundtrack of the really good ...
  • Tom-Tom: Darth Vader and Master Yoda voices recording (09/07/2010 publié dans : advertising )
    Here is a funny campaign for the GPS brand Tom-Tom to promote its new optional voices. Too bad I couldn't find Omar Simpson's one!
  • Nike - shoebox (08/07/2010 publié dans : trends & technology )
    Here is a picture of Nike's new shoebox when you buy a pair of football shoes in one of the existing Nike Stores. I think that's really cool and creative. It also prefectly describes the ...
  • TWO DOOR CINEMA CLUB - COME BACK HOME (07/07/2010 publié dans : music )
    Here is the new videoclip from the famous band.
  • high five in NYC subway (24/06/2010 )
    There is always something happening in NYC. Here is a subway mission driven by improv everywhere. This is funny, free and does nothing else than making people happy. I like it a lot!
  • French national rooster behead by Sony (23/06/2010 publié dans : advertising )
    French national football team just got out of the World Cup and Sony took this opportunity to promote its Playstation with a provocative (but good!) print advertising. This ad could be seen in ...
  • EuroMillions 'Paintball' ad (23/06/2010 publié dans : advertising )
    Funny brand new TVC for EuroMillions from famous agency Abbott Mead Vickers BBDO:
  • Fresh new Ray-Ban campaign (23/06/2010 publié dans : advertising )
    Here is the new Ray-Ban campaign. Colourful and fresh, it really stands out! New makeup kit: 5 brushes and a Ray-Ban colorize. Ray-Ban turn on the colours. We solved the problem of those who envy ...
  • iHomeless app. Social Media for homeless people (22/06/2010 publié dans : trends & technology )
    As the Cannes advertising festival started yesterday, here is a new initiative/ application that might win a prize. It is called iHomeless and it is based on the simple idea that social media ...
  • Mercedes SLS AMG TVC (18/06/2010 publié dans : advertising )
    To promote its amazing new SLS AMG, Mercedes launched a new TVC called 'Triumphant' This car is obviously a great one, but putting such strong images and copy on it, makes it truly powerful. Very ...
  • Stella Presents - Marina & the Diamonds (15/06/2010 publié dans : advertising )
    Old Fashion Stella TVC with Marina & the Diamonds very nice ad!
  • Caixa Geral de Depósitos football game (14/06/2010 publié dans : advertising )
    Here is a great campaign from the Portuguese bank Caixa General de Depositos in collaboration with the Portuguese football league to promote its credit card for fans of the famous football club ...
  • World Cup Fans' Songs (11/06/2010 publié dans : music )
    I just discovered the English official(?) fans' song for the World Cup! Well, I am proud to be a French fan thanks to Omar and Fred's song! at least it is much more fun! Allez les bleus!!
  • iPhone 4 by Steve Jobs (10/06/2010 publié dans : trends & technology )
    I know we've all been talking about the brand new iPhone 4 but it is always interesting to see Steve Jobs talking about his products. Here is a short part of Monday's iPhone 4 launch conference. ...
  • Cannes Advertising Festival (09/06/2010 publié dans : advertising )
    As the famous advertising festival will start soon, I would like to share 2 videos. The first one is a brilliant study-case about social media (the link with Cannes is that it will try to get an ...
  • Estrella Damm 2010 - San Juan (09/06/2010 publié dans : advertising )
    Here is the new summer movie (more than just a TVC!) from Estrella Damm, the famous Spanish beer. The movie illustrates a few beautiful people enjoying life during Saint Jean’s parties in Spain. ...
  • PMU - Tennis (08/06/2010 publié dans : advertising )
    The French national betting company PMU specialized in horses races, launch a new campaign to promote the extension of its betting offer to other sports. You can now bet on rugby, tennis, football ...

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