tiblog

This new Heineken ad is hilarious!

We all remember the closet/fridge ad but this one is at least as cool!

This ad is a parody of TV shows such as "American Idol", "Got Talent" in UK or "Nouvelle Star" in France. Very common in the US but more and more frequent in Europe, young women are used to regroup at night to watch their favourite TV shows. It obviously also works for young men watching sports.

It's a great insight!

Here is the latest single from N.E.R.D "Hot & Fun" in association with Nelly Furtado.

We should be massively hearing it on all radio stations soon!

There isn't a day without a new video, post, ad, etc.. talking about decline of print advertising and booming of social interactive campaigns.

A couple of months after the fake iPhone's ad for the Sun, Dagens Industry, a Swedish financial newspaper, launched a new campaign to defend itself and its industry.

I think the video is really good and funny: It is almost like if social media and ideas, around them, were totally crazy and that no-one controls anything anymore.
Good traditional advertising is here to protect us against this!

I am not sure about this but still, the campaign is really good.

Here are 3 TVCs from VitaminWater, the Coca-Cola Company's firm.

These animated illustration spots are actually quite good. They clearly target young urban people according to their positioning. Somewhere between spring water and sport/ energy water; the message is detox and health.

And of course, the 'pursuit of happiness' remix from the Kid Cudi song is awesome!